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Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
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Melissa A. Schilling is the Herzog Family Professor of Management at New York University Stern School of Business. She received her Bachelor of Science in business administration from the University of Colorado at Boulder, and a Doctor of Philosophy in strategic management from the University of Washington. Professor Schillings research focuses on innovation and strategy in high technology industries such as smartphones, video games, pharmaceuticals, biotechnology, electric vehicles, and renewable energies. She is particularly interested in platform dynamics, networks, creativity, and breakthrough innovation. This textbook, Strategic Management of Technological Innovation, is the number one innovation strategy text in the world. She also recently published Quirky:The Remarkable Story of the Traits, Foibles, and Genius Breakthrough Innovators Who Changed the World. Her research in innovation and strategy has earned her awards such as the National Science Foundation's CAREER Award, and the Best Paper in Management Science and Organization Science for 2007 Award. Her research has also appeared in leading academic journals such as Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, Strategic Management Journal, Journal of Economics and Management Strategy, Journal of Alzheimers Disease, and Research Policy. She also sits on the editorial review boards of Organization Science, Strategic Organization, Strategy Science, and Academy of Management Discoveries. Professor Schilling teaches courses in technology and innovation management, strategic management, corporate strategy, and strategy for social-mission-based organizationsContenuti:
Chapter 1 – Introduction
Part One – Industry Dynamics of Technological Innovation
Chapter 2 – Sources of Innovation
Chapter 3 – Types and Patterns of Innovation
Chapter 4 – Standards Battles and Design Dominance
Chapter 5 – Timing of Entry
Part Two – Formulating Technological Innovation Strategy
Chapter 6 – Defining the Organization’s Strategic Direction
Chapter 7 – Choosing Innovation Projects
Chapter 8 – Collaboration Strategies
Chapter 9 – Protecting Innovation
Part Three – Implementing Technological InnovationStrategy
Chapter 10 – Organizing for Innovation
Chapter 11 – Managing the New Product Development Process
Chapter 12 – Managing New Product Development Teams
Chapter 13 – Crafting a Deployment Strategy
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Descrizione libro McGraw-Hill Education. Condizione: new. Codice articolo think0078029236
Descrizione libro McGraw-Hill Education, 2012. Softcover. Condizione: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order for easy delivery. Codice articolo 9780078029233
Descrizione libro McGraw-Hill Education, 2012. Paperback. Condizione: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Codice articolo Sep18-9780078029233