Alon, Ilan; Jaffe, Eugene Global Marketing

ISBN 13: 9780078029271

Global Marketing

Valutazione media 3,5
( su 2 valutazioni fornite da Goodreads )
 
9780078029271: Global Marketing
Vedi tutte le copie di questo ISBN:
 
 

Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Corona are supplemented by cases on lesser-known and smaller companies from emerging markets, such as Proton Car from Malaysia and San Lu from China. In addition to short, end of chapter cases that can be used in classroom discussion, the book also boasts longer, end of book cases which require integration of multiple chapters and synthesis of knowledge to identify and solve international marketing problems.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Contenuti:

Part 1: Global Marketing Environments

Chapter 1Understanding Global Markets and Marketing

Chapter 2Assessing the Global Marketing Environment-The Global Economy and Technology

Chapter 3 Evaluating Cultural and Social Environments

Chapter 4Analyzing Political and Legal Environments

Chapter 5Integrating Global, Regional, and National Markets

Part 2: Global Marketing Functions and Strategies

Chapter 6Conducting Marketing Research

Chapter 7Selecting International Markets

Chapter 8Entering Global Markets

Chapter 9 Segmenting, Targeting And Positioning For Global Markets

Part 3: The Four Ps of Global Marketing

Chapter 10Developing Global Products and Brands

Chapter 11Setting Global Prices

Chapter 12Building Global Distribution and Placement

Chapter 13 Launching Global Communication and Advertising

Part 4: New Trends in Global Marketing

Chapter 14 Using Social Media For Global Marketing

Chapter 15 Designing And Controlling Global Marketing Systems

Chapter 16 Defining Ethics And Corporate Social Responsibility In The International Marketplace

Part 5: Comprehensive Global Marketing Cases

Part 1: Global Marketing Environments

Case P1-1International Marketing at Marks & Spencer: A UK Retailer

Case P1-2MacEwan Goes Global: Internationalization at a Canadian School of Business

Case P1-3Estimating Demand in Emerging Markets for Kodak Express ©

Part 2: Global Marketing Functions and Strategies

Case P2-1Ruth’s Chris: The High Stakes of International Expansion

Case P2-2A Speed Race: Benelli and QJ Compete in the International Motorbike Arena

Case P2-3Riviera Radio (RR): Developing a Market in a Highly Diverse Community

Part 3: The Four Ps of Global Marketing

Case P3-1Master International Franchising in China: The Athlete's Foot, Inc. (A)

Case P3-2San Francisco Coffee House: An American Style Franchise in Croatia

Case P3-3Euro Disney

Part 4: New Trends in Global Marketing

Case P4-1Mobile Language Learning: Praxis Makes Perfect In China

Case P4-2Birzeit Pharmaceutical Company: Marketing from Palestine

Case P4-3Social Entrepreneurship and Sustainable Farming in Indonesia

Product Description:

Book by Alon Ilan Jaffe Eugene

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9780071314459: Global Marketing

Edizione in evidenza

ISBN 10:  0071314458 ISBN 13:  9780071314459
Casa editrice: McGraw-Hill Education, 2012
Brossura

I migliori risultati di ricerca su AbeBooks

1.

Ilan Alon; Eugene Jaffe
Editore: McGraw-Hill/Irwin (2012)
ISBN 10: 0078029279 ISBN 13: 9780078029271
Nuovo Soft cover Prima edizione Quantità: 1
Da
Professional Book Services
(Hallandale Beach, FL, U.S.A.)
Valutazione libreria

Descrizione libro McGraw-Hill/Irwin, 2012. Soft cover. Condizione: New. 1st Edition. SHIPS FAST!! SAME DAY or w/in 24 hours.EXPEDITED SHIPPING AVAILABLE Too!! Usps tracking included free!!!. Codice articolo ABE-1532812390615

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 9,44
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,66
In U.S.A.
Destinazione, tempi e costi

2.

Alon, Ilan
Editore: Brand: McGraw-Hill/Irwin (2012)
ISBN 10: 0078029279 ISBN 13: 9780078029271
Nuovo Paperback Quantità: 1
Da
Book Deals
(Lewiston, NY, U.S.A.)
Valutazione libreria

Descrizione libro Brand: McGraw-Hill/Irwin, 2012. Paperback. Condizione: BRAND NEW. Codice articolo 0078029279_abe_bn

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 24,40
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

3.

Alon, Ilan; Jaffe, Eugene
Editore: McGraw-Hill/Irwin
ISBN 10: 0078029279 ISBN 13: 9780078029271
Nuovo PAPERBACK Quantità: 2
Da
SGS Trading Inc
(Franklin Lakes, NJ, U.S.A.)
Valutazione libreria

Descrizione libro McGraw-Hill/Irwin. PAPERBACK. Condizione: New. 0078029279 New Textbook, Ships with Emailed Tracking from USA. Codice articolo Z0078029279ZN

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 226,17
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,57
In U.S.A.
Destinazione, tempi e costi

4.

Alon, Ilan; Jaffe, Eugene
Editore: McGraw-Hill/Irwin (2012)
ISBN 10: 0078029279 ISBN 13: 9780078029271
Nuovo Paperback Quantità: 2
Da
Davinci Book Company, Inc
(Midland Park, NJ, U.S.A.)
Valutazione libreria

Descrizione libro McGraw-Hill/Irwin, 2012. Paperback. Condizione: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Codice articolo Sep18-9780078029271

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 370,25
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,66
In U.S.A.
Destinazione, tempi e costi