Transnational Management: Text, Cases & Readings in Cross-Border Management - Rilegato

Bartlett, Christopher; Beamish, Paul

Rilegato

ISBN 10: 0078029392 ISBN 13: 9780078029394

Casa editrice: McGraw-Hill Education, 2013

Riassunto

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Su questo libro

L'autore:

Christopher A. Bartlett is the Thomas D. Casserly, Jr., Professor Emeritus of Business Administration at Harvard Graduate School of Business Administration. He received an economics degree from the University of Queensland, Australia, and both masters and doctorate degrees in business administration from Harvard University. Prior to his academic career, he was a marketing manager with Alcoa in Australia, a management consultant in McKinsey and Company's London office, and country general manager of Baxter Laboratories' subsidiary company in France.

He joined the faculty of Harvard Business School in 1979, and over the following 30 years his interests focused on strategic and organizational challenges confronting managers in multinational corporations and on the process of managing transformational change. While at HBS, he served as faculty chair of the International Senior Management Program, area head of the School's General Management Unit, faculty chairman of the Program for Global Leadership, and as chair of the Humanitarian Leadership Program.

He is the author or co-author of nine books, including Managing Across Borders: The Transnational Solution (coauthored with Sumantra Ghoshal), named by Financial Times as one of the 50 most influential business books of the century. The Individualized Corporation, his subsequent major research book with Ghoshal, was the winner of the Igor Ansoff Award for the best new work in strategic management and was named one of the Best Business Books for the Millennium by Strategy+Business magazine. Both books have been translated into over 10 foreign languages. His articles have appeared in journals such as Harvard Business Review, Sloan Management Review, Strategic Management Journal, Academy of Management Review, and Journal of International Business Studies. He has also researched and written over 100 case studies and teaching notes, and their sales of over 3 1/2 million copies make him the best-selling case author ever. He has been elected by his colleagues as a fellow of the Academy of Management, the Academy of International Business, the Strategic Management Society, and the World Economic Forum.

Contenuti:

Part One: Introduction

Part Two: The Strategic Imperatives

Chapter 1: Expanding Abroad: Motivations, Means, and Mentalities

Case 1 – : Sher-Wood Hockey Sticks: Global Sourcing

Case 1 – : Jollibee Foods Corporation (A): International Expansion

Case 1– : Mahindra & Mahindra in South Africa

Case 1 – : Acer, Inc.: Taiwan's Rampaging Dragon

Reading 1 – : The Global Entrepreneur

Reading 1 – : Distance Still Matters

Reading 1 – : The Tortuous Evolution of the Multinational Corporation

Chapter 2: Understanding the International Context: Responding to Conflicting Environmental Forces

Case 2 – : Global Wine War 2009: New World versus Old

Case 2 – : The Globalisation of CEMEX

Case 2 – : A Speed Race: Benelli and QJ Compete in the International Motorbike Arena

Reading 2 – : Culture and Organisation

Reading 2 – : Clusters and the New Economics of Competition

Reading 2 – : Managing Risk in an Unstable World

Chapter 3: Developing Transnational Strategies: Building Layers of Competitive Advantage

Case 3 – : The Global Branding of Stella Artois

Case 3 – : United Cereal: Lora Brill's Eurobrand Challenge

Case 3 – : GE’s Imagination Breakthrough: The Evo Project

Reading 3 – : Managing Differences: The Central Challenge of Global Strategy

Reading 3 – : Capturing the World's Emerging Middle Class

Reading 3 – : New Business Models in Emerging Markets

Part Three: The Organisational Challenge

Chapter 4: Developing a Transnational Organisation: Managing Integration, Responsiveness, and Flexibility

Case 4 – : Philips versus Matsushita: The Competitive Battle Continues

Case 4 – : ECCO A/S – Global Value Chain Management

Case 4 – : Lundbeck Korea: Managing an International Growth Engine

Case 4 – : Kent Chemical: Organising for International Growth

Reading 4 – : Organising for an Emerging World

Reading 4 – : Have You Restructured for Global Success?

Reading 4 – : Matrix Management: Not a Structure, a Frame of Mind

Chapter 5: Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management

Case 5 – : Applied Research Technologies, Inc.: Global Innovation's Challenges

Case 5 – : P&G Japan: The SK–II Globalisation Project

Case 5 – : McKinsey & Company: Managing Knowledge and Learning

Reading 5 – : Building Effective R&D Capabilities Abroad

Reading 5 – : How GE is Disrupting Itself

Reading 5 – : How to Build Collaborative Advantage

Chapter 6: Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries

Case 6 – : Sharp Corporation: Beyond Japan

Case 6 – : Nora–Sakari: A Proposed JV in Malaysia (Revised)

Case 6 – : Eli Lilly in India: Rethinking the Joint Venture Strategy

Reading 6 – : The Design and Management of International Joint Ventures

Reading 6 – : How to Manage Alliances Better than One at a Time

Part Four: The Managerial Implications

Chapter 7: Implementing the Strategy: Building Multidimensional Capabilities

Case 7 – : Levendary Cafe: The China Challenge

Case 7 – : Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy

Case 7 – : Silvio Napoli at Schindler India

Case 7 – : Managing a Global Team: Greg James at Sun Microsystems, Inc.

Reading 7 – : Managing Executive Attention in the Global Company

Reading 7 – : Tap Your Subsidiaries for Global Reach

Reading 7 – : The Collaboration Imperative

Chapter 8: The Future of the Transnational: An Evolving Global Role

Case 8 – : Barrick Gold Corporation – Tanzania

Case 8 – : IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor

Case 8 – : Genzyme's CSR Dilemma: How to Play its HAND

Reading 8 – : A Global Leader’s Guide to Managing Business Conduct

Reading 8 – : Serving the World's Poor, Pofitably

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2013
• ISBN 10: 0078029392
• ISBN 13: 9780078029394
• Rilegatura: Copertina rigida
• Numero di pagine: 727