Destination Brands: Managing Place Reputation

Valutazione media 4,33
( su 3 valutazioni fornite da GoodReads )
 
9780080969305: Destination Brands: Managing Place Reputation

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.



. 25 completely new chapters authored by place brand consultants, destination marketers, diplomats, designers and academics, including Anholt, Kotler, Olins and other leading authorities
. Truly global coverage, with new case studies and examples from Europe, the Americas, Africa, the Middle East and Asia-Pacific
. Consideration of contemporary issues surrounding place reputation management, such as the importance of digital platforms, social networking, and media and public relations

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

By Dr. Nigel Morgan, Annette Pritchard and Mr. Roger Pride

Contenuti:

Part One: Destination Branding Concepts
This first part of the collection foregrounds the key concepts in destination branding. It focuses on place image, branding and reputation management. This is expanded in the editors? introduction, which will be less of a summary of the contributions? chapters and more of a context-setting chapter in its own right than in previous editions. The introduction will also make clear that the book has a number of cross-cutting themes, namely: the role of tourism in the wider context of place branding; the key role of reputation management in destination branding; integration and the digital world.

1.Introduction: Tourism places, branding and reputation management, Nigel Morgan, Annette Pritchard and Roger Pride
2.Branding and the nation, Wally Olins
3.Competitive identity and brand management, Simon Anholt
4.A place marketing and brand management perspective revisited, Philip Kotler and David Gertner
5.The theory of country brand and product images, Eugene Jaffe and Israel Nebenzahl (Copenhagen Business School)

Part Two: Destination Branding Challenges
This part of the collection focuses on the 10 key challenges facing contemporary destination brand managers. Each chapter will be written by a leading expert in the area and will include specific examples to illustrate the chapter. The intention here, however, is not to provide case studies but to overview each concept.
6.The integration challenge, Roger Pride
7.The partnership challenge, Allan Fyall
8.The leadership challenge, Allen Malcolm
9.The people challenge, Eleri Jones
10.The digital challenge, Peter Varlow
11.The authenticity challenge, Soren Buhl Hornskov
12.The aesthetics challenge, Vesa Harmaakorpi, Kaarina Kari and Satu Parjanen
13.The accountability challenge: budgeting and evaluation, Lisa Fall
14.The ethical challenge, Keith Dinnie
15.The future challenge: scenario planning, Ian Yeoman

Part Three:Destination Brand Management Cases
This section provides detailed case studies illustrating the strategic concepts of part two. The case studies provide global coverage and range from city and regional and national branding initiatives.
16.Branding, stakeholders and integration: Nambia, Tom Buncle
17.Branding, nationhood and identity: Singapore, Can Seng Ooi
18.Branding and ?new? destinations: Abu Dabi, Sheena Westwood
19.Branding and small cities: The USA, Bill Baker
20.Branding and landmark projects: Hong Kong and Macau, Cindia Lam
21.Branding and blogging: Wales, Roger Pride
22.Branding and sports events: Sydney, Adeliade and Melbourne. Ian MacFarlane
23.Branding and cultural events: Milan and Expo 2015, Manuela De Carlo and Silvia Cani
24.Branding and mega-events: London 2012
Tbc
25. Branding, risk and conflict: Northern Ireland, Michael Gould and Heather Skinner

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Annette Pritchard; Nigel Morgan; Roger Pride
ISBN 10: 0080969305 ISBN 13: 9780080969305
Nuovi Quantità: 1
Da
Omega Books and More Inc.
(Springdale, AR, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. FAST shipping, FREE tracking, and GREAT customer service! We also offer International and EXPEDITED shipping options. Codice libro della libreria 3D7DSF000CJ0

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 32,31
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,70
In U.S.A.
Destinazione, tempi e costi

2.

Nigel Morgan, Annette Pritchard, Roger Pride
Editore: Taylor Francis Ltd, United Kingdom (2011)
ISBN 10: 0080969305 ISBN 13: 9780080969305
Nuovi Paperback Quantità: 1
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor Francis Ltd, United Kingdom, 2011. Paperback. Condizione libro: New. 3rd Revised edition. 228 x 188 mm. Language: English . Brand New Book. This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. Codice libro della libreria AAU9780080969305

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 43,61
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

3.

Nigel Morgan, Annette Pritchard, Roger Pride
Editore: Taylor Francis Ltd, United Kingdom (2011)
ISBN 10: 0080969305 ISBN 13: 9780080969305
Nuovi Paperback Quantità: 1
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor Francis Ltd, United Kingdom, 2011. Paperback. Condizione libro: New. 3rd Revised edition. 228 x 188 mm. Language: English . Brand New Book. This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. Codice libro della libreria AAU9780080969305

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 43,64
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

4.

Annette Pritchard; Nigel Morgan; Roger Pride
ISBN 10: 0080969305 ISBN 13: 9780080969305
Nuovi Quantità: > 20
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97800809693050000000

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 47,02
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

5.

Morgan, Nigel; Pritchard, Annette; Pride, Roger
Editore: Taylor & Francis Ltd (2011)
ISBN 10: 0080969305 ISBN 13: 9780080969305
Nuovi Brossura Quantità: 1
Valutazione libreria
[?]

Descrizione libro Taylor & Francis Ltd, 2011. Condizione libro: New. 2011. 3rd Edition. Paperback. Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts. Num Pages: 392 pages, Illustrations. BIC Classification: KJS; KNSG. Category: (U) Tertiary Education (US: College). Dimension: 234 x 189 x 19. Weight in Grams: 732. . . . . . . Codice libro della libreria V9780080969305

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 47,77
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Irlanda a: U.S.A.
Destinazione, tempi e costi

6.

Nigel Morgan, Annette Pritchard, Roger Pride
Editore: Taylor & Francis Ltd 2011-03-09, Oxford (2011)
ISBN 10: 0080969305 ISBN 13: 9780080969305
Nuovi paperback Quantità: > 20
Da
Blackwell's
(Oxford, OX, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor & Francis Ltd 2011-03-09, Oxford, 2011. paperback. Condizione libro: New. Codice libro della libreria 9780080969305

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 43,62
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 5,22
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

7.

Morgan, Nigel; Pritchard, Annette; Pride, Roger
Editore: Taylor & Francis Ltd
ISBN 10: 0080969305 ISBN 13: 9780080969305
Nuovi Brossura Quantità: 1
Da
Kennys Bookstore
(Olney, MD, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Taylor & Francis Ltd. Condizione libro: New. 2011. 3rd Edition. Paperback. Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts. Num Pages: 392 pages, Illustrations. BIC Classification: KJS; KNSG. Category: (U) Tertiary Education (US: College). Dimension: 234 x 189 x 19. Weight in Grams: 732. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780080969305

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 50,70
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

8.

Nigel Morgan; Annette Pritchard; Roger Pride
Editore: Butterworth-Heinemann (2011)
ISBN 10: 0080969305 ISBN 13: 9780080969305
Nuovi Paperback Quantità: 1
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Butterworth-Heinemann, 2011. Paperback. Condizione libro: New. Codice libro della libreria SONG0080969305

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 47,10
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,70
In U.S.A.
Destinazione, tempi e costi

9.

Nigel Morgan
ISBN 10: 0080969305 ISBN 13: 9780080969305
Nuovi Paperback Quantità: 1
Da
Ria Christie Collections
(Uxbridge, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Paperback. Condizione libro: New. Not Signed; This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses t. book. Codice libro della libreria ria9780080969305_rkm

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 47,87
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,88
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

10.

Nigel Morgan
Editore: Routledge (2011)
ISBN 10: 0080969305 ISBN 13: 9780080969305
Nuovi Quantità: 1
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Routledge, 2011. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria BB-9780080969305

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 42,46
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,45
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro