Made to Stick: Why some ideas take hold and others come unstuck

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9780099505693: Made to Stick: Why some ideas take hold and others come unstuck

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts?

In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information.

Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

"Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick" ( New Statesman)

"This is great for anyone planning a speech or trying to get their message across at work" ( Psychologies)

"The Heaths push beyond what sounds like it should work and explain why it actually does" ( Time Magazine)

"... an entertaining, practical guide to effective communication." ( Publishers Weekly)

"Smart, lively . . . such fun to read" ( Saturday Guardian)

Descrizione del libro:

A bestselling communications book that helps ensure what you say is understood, remembered and, most importantly, acted upon

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1.

Chip Heath
Editore: Cornerstone, United Kingdom (2011)
ISBN 10: 009950569X ISBN 13: 9780099505693
Nuovi Paperback Quantità: 10
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The Book Depository
(London, Regno Unito)
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Descrizione libro Cornerstone, United Kingdom, 2011. Paperback. Condizione libro: New. New and expand. ed.. 196 x 130 mm. Language: English . Brand New Book. What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he d discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as Jaws on a spaceship ( Alien ) and Die Hard on a bus ( Speed ) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the Velcro Theory of Memory and curiosity gaps , it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively. Codice libro della libreria AAZ9780099505693

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2.

Chip Heath
Editore: Cornerstone, United Kingdom (2011)
ISBN 10: 009950569X ISBN 13: 9780099505693
Nuovi Paperback Quantità: 10
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(London, Regno Unito)
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Descrizione libro Cornerstone, United Kingdom, 2011. Paperback. Condizione libro: New. New and expand. ed.. 196 x 130 mm. Language: English . Brand New Book. What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he d discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as Jaws on a spaceship ( Alien ) and Die Hard on a bus ( Speed ) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the Velcro Theory of Memory and curiosity gaps , it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively. Codice libro della libreria AAZ9780099505693

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Heath, Chip; Heath, Dan
ISBN 10: 009950569X ISBN 13: 9780099505693
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97800995056930000000

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Chip Heath
Editore: Arrow 2008-02-07 (2008)
ISBN 10: 009950569X ISBN 13: 9780099505693
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Descrizione libro Arrow 2008-02-07, 2008. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-00639426

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Heath, Chip; Heath, Dan
ISBN 10: 009950569X ISBN 13: 9780099505693
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Descrizione libro Paperback. Condizione libro: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Codice libro della libreria OS9780099505693

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Heath, Chip
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Descrizione libro Arrow Books. Condizione libro: New. 009950569X Brand New, Paperback, Choose Expedited shipping for GUARANTEED delivery within 4-5 business days. Standard Delivery within 6-14 business days. We may not ship to PO Box, APO , FPO Address, please contact us. Customer satisfaction guaranteed. Codice libro della libreria BO9780099505693

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7.

Chip Heath
Editore: Arrow Books (2008)
ISBN 10: 009950569X ISBN 13: 9780099505693
Nuovi Brossura Quantità: 5
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Descrizione libro Arrow Books, 2008. Condizione libro: New. 2008. Paperback. Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. Num Pages: 336 pages. BIC Classification: VSP. Category: (G) General (US: Trade). Dimension: 198 x 130 x 21. Weight in Grams: 242. . . . . . . Codice libro della libreria V9780099505693

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Chip Heath
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ISBN 10: 009950569X ISBN 13: 9780099505693
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Descrizione libro Arrow Books. Condizione libro: New. 2008. Paperback. Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. Num Pages: 336 pages. BIC Classification: VSP. Category: (G) General (US: Trade). Dimension: 198 x 130 x 21. Weight in Grams: 242. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780099505693

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Chip Heath; Dan Heath
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Descrizione libro Arrow, 2008. Condizione libro: New. book. Codice libro della libreria ria9780099505693_rkm

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Dan Heath, Chip Heath
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Descrizione libro Cornerstone. Paperback. Condizione libro: new. BRAND NEW, Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck, Dan Heath, Chip Heath, What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' ("Alien") and 'Die Hard on a bus' ("Speed") convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively. Codice libro della libreria B9780099505693

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