Cradle to Cradle

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9780099535478: Cradle to Cradle

'Reduce, reuse, recycle' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective.

Waste equals food.

Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a 'cradle to cradle' model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well.

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Recensione:

"

The best argument for good design is that it lasts. The best argument for good science is that it deplores waste. I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. There's an alternative responsible future persuasively offered by Braungart and McDonough. The survival of the planet can be re-stated in terms of

stimulus, opportunity, challenge and reward. Works for me.

" (Stephen Bayley)

"Already embraced by far-thinking manufacturers and governments." ( Food Ethics Magazine)

"It's one of the most thought-provoking books I've ever read" (Ellen Macarthur Daily Express)

"Environmentalists too rarely apply the ecological wisdom of life to our problems. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn'" (Carl Pope, Executive Director of the Sierra Club)

"Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution - beyond today's fossilized industrialism. This enlightened and enlightening book shows us how - and indeed, that 'God is in the details.' A must for every library and every concerned citizen" (Hazel Henderson, author of "Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy")

Descrizione del libro:

A groundbreaking, passionately-argued and visionary call to arms.

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1.

William McDonough
Editore: Vintage Publishing, United Kingdom (2010)
ISBN 10: 0099535475 ISBN 13: 9780099535478
Nuovi Paperback Quantità: 10
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(London, Regno Unito)
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Descrizione libro Vintage Publishing, United Kingdom, 2010. Paperback. Condizione libro: New. 196 x 128 mm. Language: English . Brand New Book. Reduce, reuse, and recycle urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, cradle to grave manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective.Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a cradle to cradle model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well. Codice libro della libreria AAZ9780099535478

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William McDonough
Editore: Vintage Publishing, United Kingdom (2010)
ISBN 10: 0099535475 ISBN 13: 9780099535478
Nuovi Paperback Quantità: 10
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Descrizione libro Vintage Publishing, United Kingdom, 2010. Paperback. Condizione libro: New. 196 x 128 mm. Language: English . Brand New Book. Reduce, reuse, and recycle urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, cradle to grave manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective.Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a cradle to cradle model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well. Codice libro della libreria AAZ9780099535478

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Braungart, Michael; McDonough, William
ISBN 10: 0099535475 ISBN 13: 9780099535478
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97800995354780000000

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Michael Braungart
Editore: Vintage 2009-01-29 (2009)
ISBN 10: 0099535475 ISBN 13: 9780099535478
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Chiron Media
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Descrizione libro Vintage 2009-01-29, 2009. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-00565027

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McDonough, William; Braungart, Michael
Editore: Vintage
ISBN 10: 0099535475 ISBN 13: 9780099535478
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Descrizione libro Vintage. Condizione libro: New. 0099535475 Brand New, Paperback, Choose Expedited shipping for GUARANTEED delivery within 4-5 business days. Standard Delivery within 6-14 business days. We may not ship to PO Box, APO , FPO Address, please contact us. Customer satisfaction guaranteed. Codice libro della libreria SO9780099535478

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William McDonough
Editore: Vintage Books USA (2010)
ISBN 10: 0099535475 ISBN 13: 9780099535478
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Descrizione libro Vintage Books USA, 2010. Condizione libro: New. 2010. Paperback. Guided by the principle waste equals food, this book explains how products can be designed from the outset so that, after their useful lives, they provide nourishment for something fresh - continually circulating as pure and viable materials within a 'cradle to cradle' model. It makes a viable case for putting eco-effectiveness into practice. Num Pages: 208 pages. BIC Classification: RNA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 130 x 15. Weight in Grams: 150. . . . . . . Codice libro della libreria V9780099535478

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William McDonough
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ISBN 10: 0099535475 ISBN 13: 9780099535478
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Descrizione libro Vintage Books USA. Condizione libro: New. 2010. Paperback. Guided by the principle waste equals food, this book explains how products can be designed from the outset so that, after their useful lives, they provide nourishment for something fresh - continually circulating as pure and viable materials within a 'cradle to cradle' model. It makes a viable case for putting eco-effectiveness into practice. Num Pages: 208 pages. BIC Classification: RNA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 130 x 15. Weight in Grams: 150. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780099535478

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Braungart, Michael; McDonough, William
Editore: Vintage (2009)
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Descrizione libro Vintage, 2009. Condizione libro: New. book. Codice libro della libreria ria9780099535478_rkm

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Michael Braungart, William McDonough
Editore: Vintage Publishing
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Descrizione libro Vintage Publishing. Paperback. Condizione libro: new. BRAND NEW, Cradle to Cradle, Michael Braungart, William McDonough, 'Reduce, reuse, and recycle' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective.Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a 'cradle to cradle' model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well. Codice libro della libreria B9780099535478

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Edizione Internazionale

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Braungart, Michael; McDonough, William
ISBN 10: 0099535475 ISBN 13: 9780099535478
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Descrizione libro Paperback. Condizione libro: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Codice libro della libreria O_9780099535478

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