Managing the Web-Based Enterprise - Brossura

Feiler, Jesse

Brossura

ISBN 10: 0122513398 ISBN 13: 9780122513398

Casa editrice: Morgan Kaufmann Pub, 2000

Riassunto

Readers can choose from among many books that guide them through the technology on which e-commerce relies, but virtually none address the subject from a sound business perspective. Managing the Web-Based Enterprise fills this sizable void, offering managers key insights into the nature and future of commerce on the Web. By demonstrating how technology can contribute to success or failure, this book trains readers to make good decisions about technological investment. More importantly, it re-emphasizes the business principles-both traditional and not so traditional-that must be brought to bear on any Web-based project, whatever the technology involved.Though addressed primarily to managers, Managing the Web-Based Enterprise will also equip Webmasters and Web application developers with the business sense they need to maximize the value of their contributions.

Su questo libro

Product Description

Book by Feiler Jesse

Dettagli dell?edizione

• Editore: Morgan Kaufmann Pub
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0122513398
• ISBN 13: 9780122513398
• Rilegatura: Copertina flessibile
• Numero di pagine: 323
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile