Technology Entrepreneurship: Taking Innovation to the Marketplace - Brossura

Duening, Thomas N.

Brossura

ISBN 10: 012420175X ISBN 13: 9780124201750

Casa editrice: Academic Press, 2014

Riassunto

The focus of this book is on technology ventures ― how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs.

• An intense focus on product design and development, with customers and markets in mind
• Extensive discussion of intellectual property development, management, and protection
• Potent insights into marketing and selling technology products to the global marketplace
• Techniques for forecasting financials, raising funds, and establishing venture valuation
• Best practices in venture leadership and managing growth
• Overview of various exit strategies and how to prepare the venture for exit

Su questo libro

L'autore:

Thomas Duening previously was the director of entrepreneurial programs for the Ira A. Fulton Schools of Engineering at Arizona State University. He obtained his undergraduate degree from the University of Wisconsin-Stevens Point and then attended the University of Minnesota, where he received his master’s degree in philosophy of science and his doctorate in higher education administration. While completing his Ph.D., Duening was a consultant at Robert S. Banks, Associates, Inc., an international consulting firm serving the electric utility industry. He also has served in many executive positions, including president of U.S. Learning Systems, LLC, vice president for Content Development at Edgia, Inc., and still remains owner and CEO of the consulting firm INSYTE Business Research Group. Before joining ASU in September 2004, Duening successfully launched the Entrepreneurial and Venture Development Center at the University of Houston-Downtown. For nine years, he was the assistant dean for administration, and international and executive programs at the C.T. Bauer College of Business at the University of Houston main campus. Duening is the author of numerous journal articles, and he is the author of 12 books on investing in entrepreneurship, including Technology Entrepreneurship released Aug. 19, 2009.

Su questa edizione

• Editore: Academic Press
• Data di pubblicazione: 2014
• ISBN 10: 012420175X
• ISBN 13: 9780124201750
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 394