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BARTON GOLDENBERG is President and Founder of ISM, Inc., one of the world's leading CRM consultancies. He is the co-founder and co-chair of the U.S. DCI, Canadian, British, German, and French conferences on CRM. Goldenberg teaches at Wharton and other well known schools, conducts executive seminars throughout the U.S., Europe, and Asia, and consults for many large clients, including ExxonMobil, Lucent Technologies, and Xerox. He is a regular columnist forCRM Magazine, e-Week, Cisco iQ, and Sales & Marketing Management.
Barton Goldenberg shares his unparalleled practical expertise on everything from security to internationalization, helping you avoid disastrous misstepsand transform the potential of CRM into long-lasting competitive advantage.
"This is the only book on CRM that has made it to my credenza."
Stan Davis, Author of Blur and Lessons from the Future
"CRM Automation is a blueprint for a successful CRM implementation."
Ken Blanchard, Coauthor, The One Minute Manager
"Barton Goldenberg's bottom-line approach to CRM makes this book a necessity to any company concerned with ROI."
Beth Struckell,
VP general manager of food service and vendor sales,
a division of PepsiCo
"CRM Automation gets to the heart of what a successful CRM implementation is all about-People, Process, and Technology. You can save hundreds of hours and thousands of dollars by reading this book before launching a CRM initiative."
Bob McLaughlin, former vice-president, McGraw-Hill
"Goldenberg's 18 years of experience and 300 deployments are wrapped up between the two covers of CRM Automation."
Wolfgang Martin, independent analyst and research fellow,
METAGroup
"Barton Goldenberg understands the CRM marketplace and the needs of businesses seeking a competitive edge. CRM Automation is a valuable resource for companies pursuing truly customer-centric business strategies."
Carol Burch, senior vice president of global business development for CRM,
SAP AG
"Barton Goldenberg proves once again that he is ahead of the curve in understanding the direction and future of customer relationship management."
Patrick Bultema, CEO and president,
FrontRange Solutions, Inc.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 11,68
Da: Regno Unito a: U.S.A.
Descrizione libro Paperback. Condizione: Brand New. 1st edition. 320 pages. 9.00x6.75x1.00 inches. In Stock. Codice articolo zk013008851X
Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 1.4. Codice articolo Q-013008851X
Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 1.4. Codice articolo Q-013008851x