International Marketing Strategy (3rd Edition)

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9780130100573: International Marketing Strategy (3rd Edition)

A complete examination of how the company internationalises its operations, from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. It adopts a fresh approach to analysing and developing international marketing strategies for consumer, industrial and service firms. It provides an assessment of how successful firms compete in global markets which are rapidly integrating. In addition, it describes how international marketing strategies are implemented through selling and negotiations. Each topic is treated from a conceptual and empirical point of view. Instructor's Manual (0-13-010058-7).

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A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations. Fully updated to include recently published research - a better balance between US and European research. Pricing and advertising material has been strengthened and more comprehensively woven into text. Instructor's material available. Postgraduates and advanced undergraduates studying international marketing and strategic marketing.

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1.

Frank Bradley
ISBN 10: 0130100579 ISBN 13: 9780130100573
Nuovi Paperback Quantità: 1
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LIMEROCK BOOKS INC.
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Descrizione libro Paperback. Condizione libro: New. This Book is in Good Condition; Customer Satisfaction Comes First.Delivery Time 4-12 days. 100% Money back Guaranteed!!!. Codice libro della libreria 0130100579

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2.

Frank Bradley
Editore: Prentice Hall College Div (2000)
ISBN 10: 0130100579 ISBN 13: 9780130100573
Nuovi Paperback Quantità: 1
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Ergodebooks
(RICHMOND, TX, U.S.A.)
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Descrizione libro Prentice Hall College Div, 2000. Paperback. Condizione libro: New. 3. Codice libro della libreria DADAX0130100579

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