Articoli correlati a Marketing: An Introduction
Sinossi
This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) instructional support—cultivating an efficient, effective reading and learning environment. Topics include marketing in a changing world; strategic planning and the marketing process; the global marketing environment; marketing research and information systems; consumer and business buyer behavior; market segmentation, targeting, and positioning for competitive advantage; product and service strategies; new-product development and life-cycle strategies; pricing considerations and strategies; distribution channels and logistics management; retailing and wholesaling; advertising and public relations; personal selling and sales promotion; direct and online marketing; the global marketplace; and marketing and society. For practicing Marketing Managers/Marketing Representatives or anyone involved in the marketing, advertising, or selling of goods and services.
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Book by Armstrong Gary Kotler Philip
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- EditorePrentice Hall
- Data di pubblicazione1999
- ISBN 10 013012771X
- ISBN 13 9780130127716
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine736
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Marketing : An Introduction
Editore:
Pearson Education, Limited, 1999
ISBN 10: 013012771X
ISBN 13: 9780130127716
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Marketing: An Introduction (5th Edition)
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Marketing: An Introduction
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780130127716. Codice articolo 9852340
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