Integrated Advertising, Promotion, and Marketing Communication - Rilegato

Clow, Kenneth E.; Baack, Donald

Rilegato

ISBN 10: 0130175781 ISBN 13: 9780130175786

Casa editrice: Pearson College Div, 2001

Riassunto

NOTE: You are purchasing a standalone product; MasteringA&P does not come packaged with this content. If you would like to purchase both the physical text and MasteringA&P search for ISBN-10: 0133973115/ISBN-13: 9780133973112 . That package includes ISBN-10: 0133866335/ISBN-13:  9780133866339 and ISBN-10:  0133866971/ISBN-13: 9780133866971.

A Modern Guide to Integrated Marketing Communications

Integrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.

 

The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.

 

Also available with MyMarketingLab

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

Su questo libro

Dalla quarta di copertina:

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Product Description:

Book by Clow Kenneth E Baack Donald E

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2001
• ISBN 10: 0130175781
• ISBN 13: 9780130175786
• Rilegatura: Copertina rigida
• Numero di pagine: 638