Total Global Strategy II: Updated for the Internet and Service Era: United States Edition - Brossura

Yip, George S.

Brossura

ISBN 10: 0130179175 ISBN 13: 9780130179173

Casa editrice: Pearson College Div, 2002

Riassunto

Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis. For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.

Su questo libro

L'autore:

George S. Yip is Professor of Strategic and International Management and the Andersen Research Fellow for the Network Economy at London Business School, and also Associate Dean and head of the Fulltime MBA Program. He was previously the Chair of Marketing and Strategy at Cambridge University and a Fellow of Magdalene College, and has also held faculty positions at Harvard Business School and UCLA, and visiting positions at the China-Europe International Business School. Georgetown University, Stanford Business School, and Templeton College, Oxford. He has won both teaching and research awards. He is a Fellow of the Academy of International Business, and Co-Chairman of Perseus Consulting, a firm that leverages a worldwide network of faculty experts. He also worked for ten years in management positions with major multinational companies and consulting firms. and now serves on a number of corporate boards.

He is Joint Managing Editor of Business Strategy Review, Associate Editor of Journal of International Business Studies, and serves on the editorial advisory boards of Asia Pacific Journal of Management, Journal of International Management, Journal of International Marketing, Long Range Planning and Marketing Management. He is the author of Barriers to Entry Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region and Strategies for Central and Eastern Europe; and of articles in the Columbia Journal of World Business, Harvard Business Review, Sloan Management Review, and Strategic Management Journal. He holds B.A. and M.A. degrees in economics from Cambridge University. a master's degree from the Cranfield School of Management, and an M.B.A. and doctorate from Harvard Business School.

Dalla quarta di copertina:

Written by the subject's leading academic authority on global strategy, George S. Yip, this edition of Total Global Strategy II addresses the most challenging task faced by multinational companies: how to deal with globalization and the resulting need for globally integrated strategies. Total Global Strategy II covers every aspect of global strategy and global integration and provides a systematic framework for evaluating which elements of strategy to globalize and by how much. This edition also contains numerous examples of global strategy and end-of-chapter questions.

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2002
• ISBN 10: 0130179175
• ISBN 13: 9780130179173
• Rilegatura: Copertina flessibile
• Numero di pagine: 299