Strategic Management in Action - Brossura

Coulter, Mary K.

Brossura

ISBN 10: 0130400068 ISBN 13: 9780130400062

Casa editrice: Prentice Hall, 2001

Riassunto

Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format. Features! *New! Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks. *New! "Strategic Management in an E-Business World" boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area. " *New! "Strategic Management-The Global Perspective" boxes in each chapter emphasize the international scope of today's business environment and examples from companies around the world. *New! "The Grey Zone" asks students to think about the ethical implications inherent in strategic decision making. *A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises. Visit the site at www.prenhall.com/coulter.

Su questo libro

Product Description:

Book by Coulter Mary

Su questa edizione

• Editore: Prentice Hall
• Data di pubblicazione: 2001
• ISBN 10: 0130400068
• ISBN 13: 9780130400062
• Rilegatura: Copertina flessibile
• Numero di pagine: 396