Articoli correlati a Marketing Management and Strategy
Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques that managers need in order to analyze today's markets and capitalize on emerging opportunities. The reader is shown how to develop a marketing orientation in the organization and how this affects profit, growth and security. The development and implementation of marketing strategy through effective product, pricing and distribution, communications and service policies is then examined.
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- EditorePrentice Hall
- Data di pubblicazione1994
- ISBN 10 0130653500
- ISBN 13 9780130653505
- RilegaturaCopertina flessibile
- Numero di pagine464
- Valutazione libreria
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Condizioni: molto buonoMarketing Management and Strategy... Scopri di più su questo articolo
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Da: Regno Unito a: U.S.A.
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Marketing Management and Strategy
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Descrizione libro Paperback. Condizione: Very Good. Marketing Management and Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780130653505
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Marketing Management and Strategy
Editore:
Allyn and Bacon
(1994)
ISBN 10: 0130653500
ISBN 13: 9780130653505
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Paperback
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Descrizione libro Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL1371470
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Marketing Management and Strategy
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Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780130653505
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Marketing Management and Strategy
Editore:
Prentice Hall International, Incorporated
(1994)
ISBN 10: 0130653500
ISBN 13: 9780130653505
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Descrizione libro Condizione: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 42585996-75
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Marketing Management and Strategy
Editore:
Prentice Hall
(1994)
ISBN 10: 0130653500
ISBN 13: 9780130653505
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Quantità: 1
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Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780130653505. Codice articolo 9368138
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Foto dell'editore
Marketing Management and Strategy
Editore:
Prentice Hall
(1994)
ISBN 10: 0130653500
ISBN 13: 9780130653505
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780130653505. Codice articolo 9368139
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EUR 3,05
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Marketing management and strategy.
Editore:
Prentice Hall
(1994)
ISBN 10: 0130653500
ISBN 13: 9780130653505
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIc 1681 9780130653505 Sprache: Englisch Gewicht in Gramm: 550. Codice articolo 2094085
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