Business Communication Today - Rilegato

Bovee, Courtland L.; Thill, John V.

Rilegato

ISBN 10: 0130845132 ISBN 13: 9780130845139

Casa editrice: Pearson, 2000

Riassunto

This best selling text brings all the pieces of business communication together. The text powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. New to this edition, a case for critical thinking at the end of each part, integrated exercises, exploring the best of web exercises, and extensive chapters on technology. <>

Su questo libro

Product Description:

For a one-semester/term course in Business Communication or Business Writing in Business, English, or Communication departments. This best-selling text brings all the pieces of business communication together to give students a realistic understanding of the fundamental concepts of business communication. The text powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. With practical, realistic assignments, students learn the concepts behind effective communication while developing and refining their skills to compete more successfully in todays job market. NEW PEDAGOGICAL TOOLS * NEW-A Case for Critical Thinking-These thought provoking case studies appear at the end of each part and include three critical thinking questions and an Internet exercise. * Ties concepts together to reinforce the material while enhancing the students critical thinking and Internet skills. Examples include Pillsbury, Microsoft, Boeing, Yahoo, and Kinkos. * NEW-Integrated Exercises-Two to three integrated exercises, identified by an icon, have been included in most chapters. Topics include: channel and media selection, message timing, information overload, communication etiquette, audience-centered messages, message filtering, ethics, communication barriers, message organization, prewriting techniques, and writing skills. * Requires students to use their recall and reasoning ability, while at the same time gives students practice in applying and expanding their business communication skills. * NEW-Exploring the Best of the Web exercises-Chapter-ending exercises relate relevant sites on the Internet to the content of that specific chapter. * Helps students understand how the Internet aids in effective business communication and gives them hands-on experience in using the World Wide Web. * NEW-Did You Know sidebars-Three intriguing business facts that challenge commonly accepted beliefs abou

Su questa edizione

• Editore: Pearson
• Data di pubblicazione: 2000
• ISBN 10: 0130845132
• ISBN 13: 9780130845139
• Rilegatura: Copertina rigida
• Numero edizione: 6
• Numero di pagine: 768