Excellence in Business Communication: United States Edition - Brossura

Thill, John V.; Bovee, Courtland L.

Brossura

ISBN 10: 0130909475 ISBN 13: 9780130909473

Casa editrice: Pearson, 2001

Riassunto

For courses in Business Communication and Business Writing in Business, English, and Speech Communication departments. This is the only text that offers business communication experience in every chapter through real-world "on the job" simulations featuring actual companies. These simulations provide a unique opportunity for students to apply concepts to real events and to sharpen their business communication problem-solving skills.

Su questo libro

Dalla quarta di copertina:

Mastering Business Communications, Perils of Pauline, Version 2.0, updates and improves the popular Perils of Pauline CD-ROM. Students follow the ups and downs of a fictional character, Pauline Peterson, in her first job after graduating from college. Students watch Pauline as she faces a variety of crises at work, then they help her meet these challenges through interactive exercises. Students will see the positive consequences when Pauline puts her business communication know-how to work. They'll also see the sometime humorous, sometime difficult, consequences when she fails to meet these challenges.

This dramatic, informative, and stimulating CD covers the following topics:

• Conducting a Meeting
• Verbal and Nonverbal Communication
• Intercultural Communication
• Using E-Mail Effectively in Business
• Brainstorming Sessions
• Listening Skills
• Persuasive Messages
• Succesful Résumés
• The Job Interview
• Giving a Formal Speech
• Writing Bad News Messages
• Resolving Conflict

Product Description:

Book by Thill John V Bovee Courtland L

Su questa edizione

• Editore: Pearson
• Data di pubblicazione: 2001
• ISBN 10: 0130909475
• ISBN 13: 9780130909473
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 608