Marketing - Brossura

Comfort, Jeremy; Brieger, Nick

Brossura

ISBN 10: 0130934690 ISBN 13: 9780130934697

Casa editrice: Pearson College Div, 1992

Riassunto

Aimed at students of business management and also at practising managers, this series covers the five main areas of - marketing, finance, personnel, production and operations, and language reference. Each of the four management books is based around those areas essential for learners who need to develop their knowledge of management principles and practices, together with business communication skills. All the management books draw on mainstream management texts used for teaching and on course throughout the world. The book covers: the role of marketing; analysis of market opportunities; buyer behaviour and market segmentation; product development and management; pricing; placing; promotion; and international marketing.

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 1992
• ISBN 10: 0130934690
• ISBN 13: 9780130934697
• Rilegatura: Copertina flessibile
• Numero di pagine: 200