Entrepreneurship - Brossura

Lambing, Peggy-A

Brossura

ISBN 10: 0130971162 ISBN 13: 9780130971166

Casa editrice: Pearson, 2002

Riassunto

For courses in Entrepreneurship and Small Business Management. Many students have difficulty connecting business theory to starting a small business and writing a business plan. This concise and practical text/handbook combines the best of both study formats, demonstrating theory in realistic applications. While the book opens with the material commonly found in Entrepreneurship texts, the second half combines theory and background information in areas such as marketing theory, management topics, and financial recordkeeping-and provides practical checklists to help students complete a business plan.

Su questo libro

L'autore:

Peggy Lambing has experienced entrepreneurship from several perspectives―as a business owner, as a small business consultant, and as an educator. She and her husband owned a tool and equipment distributorship during the 1980s that was sold at a profit after five years. She has provided small business consulting services for 18 years, specializing in helping entrepreneurs obtain financing. In addition, she has taught entrepreneurship and small business management classes at the University of Missouri-St. Louis since 1980 and has served as the director of the university's Small Business Institute program. She received her bachelor of science in business administration degree and a master's degree in business from the University of Missouri-St. Louis.

Charles R. Kuehl is a member of the management faculty at the University of Missouri-St. Louis. He has published in various scholarly journals and is coauthor of Small Business: Planning and Management, third edition. He received his baccalaureate, master's, and doctoral degrees from the University of Iowa. His teaching and research areas include entrepreneurship, strategic management, international business, and organizational behavior.

Dalla quarta di copertina:

Devise a business plan and learn to write your own plan through this highly proactive text. Detailed checklists walk through starting, buying, and franchising businesses. You will be introduced to all types of businesses including home-based and family businesses. You will understand how self-employment can affect you, the entrepreneur, and your family.

This handy package will provide:

• Recent research concerning the decision to become an entrepreneur
• Change in women-owned and minority-owned businesses
• Current information on new product development
• Small business and the Internet economy
• References on:
  –Pricing models
  –Addresses of helpful Internet sites
  –Market and sell on-line

Su questa edizione

• Editore: Pearson
• Data di pubblicazione: 2002
• ISBN 10: 0130971162
• ISBN 13: 9780130971166
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 331