Technology and Customer Service: Profitable Relationship Building: Profitable Relationship Building (NetEffect Series) - Brossura

Timm, Paul R.; Jones, Christopher G.

Brossura

ISBN 10: 0130989908 ISBN 13: 9780130989901

Casa editrice: Prentice Hall, 2004

Riassunto

Addressing the use of current technology in building customer loyalty, this practical, easily readable book explains how technology can enhance customer loyalty by exceeding expectations in small but significant ways. It teaches how to surprise customers with pleasant experiences, enabling companies to increase profitability. This book covers the following topics: success and customer loyalty, customer turnoffs and expectations, using technology as a loyalty-building enabler, and the management of that technology. For customer support representatives, help desk analysts, technical support staff, and other customer care professionals.

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Recensione

"(This book includes a good survey of technology that will impact the industry and customer loyalty. It was well written and very well presented . . . . Easy to understand." Rick C. Farr, Ph.D., Utah Valley State College

"This book is informative―it contains lots of "to-do's" and "not-to-do's" . . . tips on how to do it right―not requiring huge technical knowledge-but how to make the right decisions or to evaluate decisions of others . . . ." ― Sherron Bienvenue, Ph.D., International Training Consultant

Product Description

Book by Timm Paul R Jones PhD Christopher G

Dettagli dell?edizione

• Editore: Prentice Hall
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0130989908
• ISBN 13: 9780130989901
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 200
• Contatto del produttore: non disponibile