Management Communication: A Case-Analysis Approach - Rilegato

O'Rourke, James S.

Rilegato

ISBN 10: 013101644X ISBN 13: 9780131016446

Casa editrice: Pearson College Div, 2003

Riassunto

For undergraduate courses in Advanced Business Communication, Organizational Communication, or Managerial Communication, and for first-year graduate courses in Management Communication. This book takes a strategic approach to management thought and action, focusing on communication in transition, communication ethics, listening and feedback, communicating nonverbally, communicating in intercultural and international contexts, managing conflict, business meetings, and dealings with the media.

Su questo libro

Dalla quarta di copertina:

The Second Edition of Management Communication: A Case-Analysis Approach has been updated to include:

• A completely new chapter devoted to technology.
• Seven new case studies, including:
  • The Augusta National Golf Club: Membership for Women or Staying the Course?
  • The Soul of Dell: The Value of Corporate Philosophy Statements.
  • Arthur Andersen LLP: An Accounting Firm in Crisis.
  • Vitruvius Sportswear, Inc.: A Question of Online Privacy.
  • Cerner Corporation: A Stinging Office Memo Boomerangs.
  • Hershey Foods, Inc.: It's Time to Kiss and Make Up.
  • Bayer AG: Anthrax and Cipro.
• New examples, illustrations, and topic discussions in every chapter.
• Newly revised material to reflect changes in business and society since 9/11.
• Updated classroom questions and discussion points in every chapter.
• New writing and speaking assignment in each chapter.
• Newly revised appendix on "Analyzing a Case Study," and a new appendix on "Writing a Case Study."

Product Description:

Book by ORourke James S

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2003
• ISBN 10: 013101644X
• ISBN 13: 9780131016446
• Rilegatura: Copertina rigida
• Numero di pagine: 384