Fashion: From Concept to Consumer - Rilegato

Frings, Gini Stephens

Rilegato

ISBN 10: 0131173383 ISBN 13: 9780131173385

Casa editrice: Pearson College Div, 2004

Riassunto

Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. Part One concentrates on fashion fundamentals; Part Two covers the development, production, and marketing of raw materials, including textiles, trimmings, leather, and fur; Part Three discusses international fashion centers and traces the fashion manufacturing process from design and merchandising development through production and marketing to retailers; Part Four covers retailing. A valuable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers.

Su questo libro

Dalla quarta di copertina:

NEW VISUAL FOCUS!
New and updated information in all four parts and 190 illustrations FASHION FUNDAMENTALS

• Changing U.S. demographics
• New developments in globalization, sourcing, imports, and quota elimination
• Latest trade agreements
• Latest technological advances in garment and textile production, fashion business communications. E-commerce, database marketing, and merchandise information systems
• New resources for color and design
• New information on fashion forecasting and market research
• Updates on fashion services, Web sites, and publications

TEXTILES

• Latest high-tech fiber development, including PLA, spider silk, and casein
• Trends in textile product development, production, and marketing
• Nanotechnology and "Smart" or "Performance" fabrics
• New statistics and technical information
• New marketing strategies
• Garment packages and imports
• New information on trims

MANUFACTURING

• Latest information on designers and international fashion centers
• New designer profiles
• The changing role of manufacturing
• Product data management systems
• Update on global sourcing and imports
• Brand extensions and acquisitions
• New information on accessory product development and marketing
• New information on trade shows, location updates, and timing of markets
• Runway vs. showroom Manufacturer/retailer relationships

RETAILING

• New information on categories, store ownership, and organization
• New information on shopping center categories
• Consolidation and acquisitions
• Global expansion
• Retailers as manufacturers
• National brands vs. private label
• New retail marketing focus
• Store planning and design
• Latest trends in retail marketing

Product Description:

Book by Frings Gini Stephens

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2004
• ISBN 10: 0131173383
• ISBN 13: 9780131173385
• Rilegatura: Copertina rigida
• Numero di pagine: 391