Marketing For Hospitality And Tourism [Lingua Inglese]: United States Edition - Rilegato

Kotler, Philip; Bowen, John; Makens, James C.

Rilegato

ISBN 10: 0131193783 ISBN 13: 9780131193789

Casa editrice: Pearson College Div, 2005

Riassunto

Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how.
Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing.

Su questo libro

Product Description:

Book by James C Makens

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2005
• ISBN 10: 0131193783
• ISBN 13: 9780131193789
• Rilegatura: Copertina rigida
• Numero edizione: 4
• Numero di pagine: 932