Sports Marketing.: A strategic perspective - Brossura

Shank, Matthew-D.

Brossura

ISBN 10: 0131293850 ISBN 13: 9780131293854

Casa editrice: Pearson, 2004

Riassunto

For Sports Marketing courses offered in Business and/or Sports Administration programs. Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing. Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, and place). Also a popular choice because it offers more teaching resources than any other sports marketing/management textbook.

Su questo libro

Dalla quarta di copertina:

What makes this Sports Marketing textbook different?

• Business Perspective
• Strategic Approach
• Spotlight on Ethics
• The Most Current Examples

Teaching resources available at www.prenhall.com/shank

Su questa edizione

• Editore: Pearson
• Data di pubblicazione: 2004
• ISBN 10: 0131293850
• ISBN 13: 9780131293854
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 624