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For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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Descrizione libro PEARSON HIGHER EDUCATION. Condizione: Brand New. Softcover, International Edition. This is an International Edition. Codice articolo 9072067A
Descrizione libro Softcover. Condizione: New. International Edition BRAND NEW / FREE UPGRADE to FedEx, UPS or Priority Mail / receive your book within 1-4 business days! / [clean wrapped, well protected] [Authentic edition exactly the same as the Official Listing] [ships within 1 business day] / Free tracking number / Genuine US Bookstore! Get your book in perfect condition! We also ship international via FedEx, UPS, or USPS Express!. Codice articolo 157920180914001123
Descrizione libro Prentice Hall PTR. Condizione: Brand New. Softcover, International Edition. This is an International Edition. Codice articolo 44997456A