Marketing of High-Technology Products and Innovations

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9780131364912: Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

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Edizione Internazionale
Edizione Internazionale

1.

Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater
ISBN 10: 013136491X ISBN 13: 9780131364912
Nuovi Softcover Quantità: 1
Edizione Internazionale
Da
TreeHouseBookstore
(Mountlake Terrace, WA, U.S.A.)
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Descrizione libro Softcover. Condizione libro: New. International Edition BRAND NEW / FREE UPGRADE to FedEx, UPS or Priority Mail / receive your book within 1-4 business days! / [clean wrapped, well protected] [Authentic edition exactly the same as the Official Listing] [ships within 1 business day] / Free tracking number / Genuine US Bookstore! Get your book in perfect condition! We also ship international via FedEx, UPS, or USPS Express!. Codice libro della libreria 0157920170322233000

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