E-Marketing: United States Edition - Brossura

Strauss, Judy

Brossura

ISBN 10: 0131485199 ISBN 13: 9780131485198

Casa editrice: Routledge, 2005

Riassunto

The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability.  Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

Su questo libro

Product Description:

Book by Strauss Judy ElAnsary Adel Frost Raymond

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2005
• ISBN 10: 0131485199
• ISBN 13: 9780131485198
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 456