Articoli correlati a Principles of Marketing
The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy, services and social responsibility. The text features full colour throughout, and includes cases and examples from companies such as IKEA, Nestle, BMW, Levi Strauss and Swatch. Features include: chapter previews; objectives; "discussing the issues"; "applying the concepts"; end of chapter and part cases; and a glossary. The European adaptation also features a range of supplementary materials that will enhance any teaching course.
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Product Description:
Book by PHILIP KOTLER GARY ARMSTRONG JOHN A SAUNDERS VERON
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePrentice Hall
- Data di pubblicazione1996
- ISBN 10 0131659030
- ISBN 13 9780131659032
- RilegaturaCopertina rigida
- Numero di pagine992
- RedattoreKotler Philip
- Valutazione libreria
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Condizioni: molto buonoThe book has been read, but is... Scopri di più su questo articolo
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Da: Regno Unito a: U.S.A.
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European Edition (Principles of Marketing)
ISBN 10: 0131659030
ISBN 13: 9780131659032
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Paperback
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Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002676734
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Principles of Marketing: European Edition
Editore:
Prentice-Hall 01/02/1996
(1996)
ISBN 10: 0131659030
ISBN 13: 9780131659032
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Quantità: 2
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Descrizione libro Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780131659032
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Foto dell'editore
Principles of Marketing: European Edition
Editore:
Prentice-Hall 01/02/1996
(1996)
ISBN 10: 0131659030
ISBN 13: 9780131659032
Antico o usato
Rilegato
Quantità: 2
Da:
Valutazione libreria
Descrizione libro Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780131659032
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Principles of Marketing: European Edition
Editore:
Prentice-Hall
(1996)
ISBN 10: 0131659030
ISBN 13: 9780131659032
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Softcover
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Descrizione libro Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1996. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 1996. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo D-558-320
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The Principles of Marketing
Editore:
Prentice Hall
(1996)
ISBN 10: 0131659030
ISBN 13: 9780131659032
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Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780131659032. Codice articolo 9357148
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Principles of Marketing
Editore:
Pearson Education Limited
(1996)
ISBN 10: 0131659030
ISBN 13: 9780131659032
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Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780131659032. Codice articolo 9556536
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Foto dell'editore
Principles of Marketing
Editore:
Prentice Hall
(1996)
ISBN 10: 0131659030
ISBN 13: 9780131659032
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Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780131659032. Codice articolo 9611070
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Foto dell'editore
Principles of Marketing
Editore:
Prentice Hall
(1996)
ISBN 10: 0131659030
ISBN 13: 9780131659032
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780131659032. Codice articolo 9559075
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Foto dell'editore
Principles of Marketing
Editore:
Prentice Hall
(1996)
ISBN 10: 0131659030
ISBN 13: 9780131659032
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780131659032. Codice articolo 9559076
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EUR 3,01
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Foto dell'editore
Principles of Marketing
Editore:
Prentice Hall
(1996)
ISBN 10: 0131659030
ISBN 13: 9780131659032
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780131659032. Codice articolo 9559074
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EUR 3,01
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