An Introduction to Revenue Management For The Hospitality Industry: Principles and Practices for the Real World [Lingua Inglese]: Principles and Practices for the Real World, An - Brossura

Tranter, Kimberly A.; Stuart-hill, Trevor; Parker, Juston

Brossura

ISBN 10: 0131885898 ISBN 13: 9780131885899

Casa editrice: Pearson College Div, 2008

Riassunto

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.  A final chapter looks at trends and forecasts the future evolution of this important new field.

Su questo libro

Product Description:

Book by Tranter Kimberly A StuartHill Trevor Parker Juston

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2008
• ISBN 10: 0131885898
• ISBN 13: 9780131885899
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 335