This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.
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Descrizione libro Prentice Hall, 2006. Paperback. Condizione libro: New. book. Codice libro della libreria M0131916548
Descrizione libro Prentice Hall, 2006. Paperback. Condizione libro: New. Codice libro della libreria DADAX0131916548
Descrizione libro Prentice Hall, 2006. Paperback. Condizione libro: New. Never used!. Codice libro della libreria P110131916548