Services Management: The New Paradigm In Hospitality [Lingua Inglese] - Brossura

Kandampully, Jay A.

Brossura

ISBN 10: 0131916548 ISBN 13: 9780131916548

Casa editrice: Pearson College Div, 2006

Riassunto

This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.

Su questo libro

Product Description:

Book by Kandampully Jay Pearson Education

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2006
• ISBN 10: 0131916548
• ISBN 13: 9780131916548
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 378