Marketing for Hospitality and Tourism: International Edition - Brossura

Kotler, Philip T.; Bowen, John T.; Makens Ph.D., James

Brossura

ISBN 10: 0132017733 ISBN 13: 9780132017732

Casa editrice: Pearson, 2005

Riassunto

For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.

Su questa edizione

• Editore: Pearson
• Data di pubblicazione: 2005
• ISBN 10: 0132017733
• ISBN 13: 9780132017732
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 960