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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
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Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.
"Kevin Lane Keller" is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. His research has been widely cited and received numerous awards. He remains actively involved in industry and has served as brand confident to marketers for some of the world's most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Procter and Gamble, and many more. Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College's Amos Tuck School of Management where he teaches an M.B.A elective on strategic brand management and lectures in executive programs on that topic. He lives with his family in Etna, NH.
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Descrizione libro Pearson, 2011. Hardcover. Condizione libro: New. Codice libro della libreria P110132102927
Descrizione libro Prentice Hall, 2011. Softcover. Condizione libro: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery. Codice libro della libreria CC9780132102926
Descrizione libro Pearson. Hardcover. Condizione libro: New. 0132102927 New Condition. Codice libro della libreria NEW6.0050060
Descrizione libro Pearson, 2011. Hardcover. Condizione libro: New. book. Codice libro della libreria 0132102927
Descrizione libro Pearson. Hardcover. Condizione libro: New. 0132102927 New US Edition Textbook, Ships with Emailed Tracking from USA. Codice libro della libreria Z0132102927ZN
Descrizione libro Prentice Hall, 2011. Hardcover. Condizione libro: New. Codice libro della libreria INGM9780132102926
Descrizione libro Soft cover. Condizione libro: New. 14. Opt EXPEDITED shipping for 2 to 4 day delivery - Brand NEW - International Edition - 14ed - SAME Contents as in US edition - SHRINKwrapped BOXpacked - There is no CD or Access Code, unless specified above - Ships from various locations. Codice libro della libreria KOT
Descrizione libro Prentice Hall, 2011. Condizione libro: new. Shiny and new! Expect delivery in 20 days. Codice libro della libreria 9780132102926-1
Descrizione libro Pearson College Div, 2011. Hardcover. Condizione libro: Brand New. 14 edition. 657 pages. 11.00x8.00x1.25 inches. In Stock. Codice libro della libreria zk0132102927