Marketing: Real People, Real Choices: Real People, Real Choices: United States Edition - Brossura

Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.

Brossura

ISBN 10: 0132299208 ISBN 13: 9780132299206

Casa editrice: Pearson College Div, 2006

Riassunto

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value--for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

Su questo libro

Product Description:

Book by Solomon Michael R Marshall Greg Stuart Elnora

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2006
• ISBN 10: 0132299208
• ISBN 13: 9780132299206
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 608