Kleppner's Advertising Procedure: United States Edition - Rilegato

Lane, W. Ronald; King, Karen; Russell, J. Thomas

Rilegato

ISBN 10: 0132308290 ISBN 13: 9780132308298

Casa editrice: Pearson College Div, 2007

Riassunto

  There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion.  The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change.  The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.

 

 

Su questo libro

Product Description:

Book by Lane Ronald King Karen Russell Tom

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2007
• ISBN 10: 0132308290
• ISBN 13: 9780132308298
• Rilegatura: Copertina rigida
• Numero di pagine: 829