Marketing of Agricultural Products - Rilegato

Kohls, Richard L.; Uhl, Joseph N.

Rilegato

ISBN 10: 0132312751 ISBN 13: 9780132312752

Casa editrice: Pearson College Div, 1997

Riassunto

Marketing of Agricultural Products has provided a readable, comprehensive and balanced treatment of food marketing systems since its introduction. It covers all phases of food marketing, from farmers and farm supply industries to food distribution and consumer interests. Emphasizing marketing as a productive, value-adding process, this book is written for the reader with little or no experience in economics. The text develops and applies analytical tools for decision-making and problem-solving while integrating various approaches to food marketing systems.
New to the eighth edition is a discussion of co-ops as well as a discussion of global food markets and expanded coverage of issues pertaining to transportation, cattle, corn and soybean.

Su questo libro

Product Description:

Book by Kohls Richard L Uhl Joseph N

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 1997
• ISBN 10: 0132312751
• ISBN 13: 9780132312752
• Rilegatura: Copertina rigida
• Numero di pagine: 560