You can use business analysis to address your most crucial strategic and tactical challenges - without burying yourself in advanced math or arcane theory. This friendly guide walks you through the entire business analysis process and then explains each of today's most valuable analysis tools. You'll be able to make better decisions and gel better results - even if you've never been responsible for analysis before.
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Craig S. Fleisher is the Windsor Research Leadership Chair and Professor of Strategy, Odette School of Business.
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