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Sinossi
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.
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Book by Kotler Philip
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- EditorePearson College Div
- Data di pubblicazione1996
- ISBN 10 0132435101
- ISBN 13 9780132435109
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine832
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Marketing Management: Analysis, Planning, Implementation, and Control
Editore:
Pearson College Div, 1999
ISBN 10: 0132435101
ISBN 13: 9780132435109
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Marketing Management: Analysis, Planning, Implementation, and Control
Editore:
Pearson College Div, 1999
ISBN 10: 0132435101
ISBN 13: 9780132435109
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Da: SecondSale, Montgomery, IL, U.S.A.
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Marketing Management : Analysis, Planning, Implementation, and Control
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Marketing Management: Analysis, Planning, Implementation, and Control
Editore:
Pearson College Div, 1999
ISBN 10: 0132435101
ISBN 13: 9780132435109
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Marketing Management: Analysis, Planning, Implementation, and Control
Editore:
Pearson College Div, 1999
ISBN 10: 0132435101
ISBN 13: 9780132435109
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Condizione: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: ninth ] Publisher: Prentice Hall College Div Pub Date: 5/28/1999 Binding: Hardcover Pages: 837 ninth edition. Codice articolo 2625573
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Marketing Management: Analysis, Planning, Implementation, and Control
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Marketing Management: Analysis, Planning, Implementation, and Control
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Pearson College Div, 1999
ISBN 10: 0132435101
ISBN 13: 9780132435109
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Marketing Management: Analysis, Planning, Implementation, and Control
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Pearson College Div, 1999
ISBN 10: 0132435101
ISBN 13: 9780132435109
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Marketing Management: Analysis, Planning, Implementation, and Control
Editore:
Pearson College Div, 1999
ISBN 10: 0132435101
ISBN 13: 9780132435109
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hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_422036129
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Marketing Management: Analysis, Planning, Implementation, and Control
Editore:
Pearson College Div, 1999
ISBN 10: 0132435101
ISBN 13: 9780132435109
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hardcover. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_419681032
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