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THE most widely used Hospitality marketing book-this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.
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- EditoreFinancial Times Prentice Hall
- Data di pubblicazione2009
- ISBN 10 0132453134
- ISBN 13 9780132453134
- RilegaturaCopertina flessibile
- Numero edizione1
- Numero di pagine720
- Valutazione libreria
Compra usato
Condizioni: molto buonoThe book has been read, but is... Scopri di più su questo articolo
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Da: Regno Unito a: U.S.A.
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Foto dell'editore
Marketing for Hospitality & Tourism: International Edition
Editore:
Pearson
(2009)
ISBN 10: 0132453134
ISBN 13: 9780132453134
Antico o usato
Paperback
Quantità: 3
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR004951299
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Foto dell'editore
Marketing for Hospitality and Tourism
Editore:
Pearson
(2009)
ISBN 10: 0132453134
ISBN 13: 9780132453134
Antico o usato
Brossura
Quantità: 2
Da:
Valutazione libreria
Descrizione libro Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00132453134-G
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Foto dell'editore
Marketing for Hospitality and Tourism
Editore:
Pearson
(2010)
ISBN 10: 0132453134
ISBN 13: 9780132453134
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780132453134. Codice articolo 8528150
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Foto dell'editore
Marketing for Hospitality and Tourism
Editore:
Pearson
(2010)
ISBN 10: 0132453134
ISBN 13: 9780132453134
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780132453134. Codice articolo 9012254
Compra usato
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Foto dell'editore
Marketing for Hospitality & Tourism
Editore:
Pearson
(2010)
ISBN 10: 0132453134
ISBN 13: 9780132453134
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780132453134. Codice articolo 9116170
Compra usato
EUR 3,00
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Foto dell'editore
Marketing for Hospitality & Tourism
Editore:
Pearson
(2010)
ISBN 10: 0132453134
ISBN 13: 9780132453134
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780132453134. Codice articolo 9116166
Compra usato
EUR 3,00
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Foto dell'editore
Marketing for Hospitality & Tourism
Editore:
Pearson
(2010)
ISBN 10: 0132453134
ISBN 13: 9780132453134
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780132453134. Codice articolo 9116169
Compra usato
EUR 3,00
Convertire valuta
Foto dell'editore
Marketing for Hospitality & Tourism
Editore:
Pearson
(2010)
ISBN 10: 0132453134
ISBN 13: 9780132453134
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780132453134. Codice articolo 9116167
Compra usato
EUR 3,00
Convertire valuta
Foto dell'editore
Marketing for Hospitality & Tourism
Editore:
Pearson
(2010)
ISBN 10: 0132453134
ISBN 13: 9780132453134
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780132453134. Codice articolo 9116168
Compra usato
EUR 3,00
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Foto dell'editore
Marketing for Hospitality & Tourism
Editore:
Pearson
(2010)
ISBN 10: 0132453134
ISBN 13: 9780132453134
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780132453134. Codice articolo 9116171
Compra usato
EUR 3,00
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