Economics for Managers:International Edition - Brossura

Paul, Farnham

Brossura

ISBN 10: 0132461188 ISBN 13: 9780132461184

Casa editrice: Financial Times Prentice Hall, 2009

Riassunto

For one semester MBA Managerial Economics courses Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student.

Su questa edizione

• Editore: Financial Times Prentice Hall
• Data di pubblicazione: 2009
• ISBN 10: 0132461188
• ISBN 13: 9780132461184
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 552