Marketing:An Introduction (with MyMarketingLab & Pearson eText StudentAccess Code Card): Global Edition: An Introduction (with MyLab Marketing & Pearson eText Student Access Code Card): Global Edition - Brossura

Gary, Armstrong; Philip, Kotler

Brossura

ISBN 10: 0132542056 ISBN 13: 9780132542050

Casa editrice: Financial Times Prentice Hall, 2010

Riassunto

For undergraduate Principles of Marketing courses.

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value―creating it and capturing it―drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

Dettagli dell'edizione

• Editore: Financial Times Prentice Hall
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0132542056
• ISBN 13: 9780132542050
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 225
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia