The Innovation War - Brossura

Von Braun, Christoph-Friedrich

Brossura

ISBN 10: 0132681781 ISBN 13: 9780132681780

Casa editrice: Pearson Technology Group, 2008

Riassunto

Presents a revolutionary view of product development: more R&D and faster product cycles are not necessarily better. Makes the case that business R&D has come to resemble a military arms race where all other values, including the long-term health of the enterprise itself, are sacrificed. Shows that rapid development cycles often drive products away from customer needs, and even risk the long-term survival of the business. Presents cases where customers cannot accept innovation at the rate it is being delivered. Describes how to escape the "acceleration trap" and evaluate R&D more critically. Strategic planners, R&D managers, senior corporate executives, consultants, business school faculty and students.

Su questo libro

Product Description:

For business courses including Management and Marketing, as well as Industrial Engineering courses. Also appropriate for strategic planners, R&D managers, senior corporate executives, and consultants. Without any fancy technical jargon, Christoph-Friedrich von Braun lays out the history of technological research that has evolved from healthy competition into a kind of mania for the new. He shows how today's corporations are pursuing innovation merely for the sake of outdoing other companies, and squandering a fortune as a result.

Su questa edizione

• Editore: Pearson Technology Group
• Data di pubblicazione: 2008
• ISBN 10: 0132681781
• ISBN 13: 9780132681780
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 304