The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy.
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Descrizione libro Prentice Hall, 2012. Paperback. Condizione libro: New. Codice libro della libreria P110132719150
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Descrizione libro Prentice Hall, 2012. Paperback. Condizione libro: New. book. Codice libro della libreria 0132719150
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