Smart Retail: Winning Ideas and Strategies from the Most Successful Retailers in the World - Brossura

Hammond, Richard

Brossura

ISBN 10: 0133066126 ISBN 13: 9780133066128

Casa editrice: Ft Pr, 2012

Riassunto

The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including:

• Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten.
• How to use data to drive profit and growth.
• How to do more with less, and maximize the value each team member brings to the table.
• How to use new technology to develop highly productive, innovative "Remote Teams".

Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

Su questo libro

L'autore:

Richard Hammond is proud to call himself a retailer: He has more than 25 years of experience and still gets a buzz from it every day.

He has developed a practical problem-solving approach to creating great retail experiences. His consultancy business put this into practice for clients ranging from convenience stores in Kazakhstan, fashion brands in Sweden, to big stores and brands in the UK.

Dalla quarta di copertina:

Discover the secrets of some of the world’s leading stores and online businesses.
This is the book that reveals what the most successful businesses in the world already know.

· Find your “Big Idea” and learn how that sets you apart from the competition
· Learn critical lessons from the pioneers of retail
· Understand what customers really want from your retail format
· Discover how to build strong store teams
· Become skilled in delighting your customers

Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated retail floor workers, this is the book that will equip managers, team workers, entrepreneurs, and anyone who sells direct to customers with practical winning ideas and strategies.

Su questa edizione

• Editore: Ft Pr
• Data di pubblicazione: 2012
• ISBN 10: 0133066126
• ISBN 13: 9780133066128
• Rilegatura: Copertina flessibile
• Numero di pagine: 224