Customer Orientation and Market Action - Brossura

Johnson, Michael D.

Brossura

ISBN 10: 0133286673 ISBN 13: 9780133286670

Casa editrice: Pearson College Div, 1997

Riassunto

Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs. In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions.

Su questo libro

Product Description:

In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in todays marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions. *Orients current and future business decision makers to their customers, then applies this orientation to improve the overall business decision-making process. *Provides an overview of the types of customer information used in management decisions and the variety of customer and market research methods used to obtain this information.

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 1997
• ISBN 10: 0133286673
• ISBN 13: 9780133286670
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 183