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Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
KEY TOPICS: Advertising; Brand Communication; Brand Communication and Society; How Brand Communication Works; Segmenting and Targeting the Audience; Strategic Research; Strategic Planning; The Creative Side; Promotional Writing; Visual Communication; Media Basics; Paid Media; Owned, Interactive, and Earned Media; Media Planning and Negotiation; Public Relations; Direct-Response; Promotions; The Principles and Practice of IMC; Evaluating IMC Effectiveness
For advertising professionals and business students concentrating in marketing or advertising.
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Advertising and IMC : Principles and Practice
Editore:
Pearson Education, Limited, 2014
ISBN 10: 0133506886
ISBN 13: 9780133506884
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Advertising and IMC : Principles and Practice
Editore:
Pearson Education, Limited, 2014
ISBN 10: 0133506886
ISBN 13: 9780133506884
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Advertising & IMC: Principles and Practice, 10th Edition
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Advertising & IMC: Principles and Practice, 10th Edition
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ISBN 10: 0133506886
ISBN 13: 9780133506884
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Advertising IMC: Principles and Practice, 10th Edition
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Advertising & IMC: Principles and Practice, 10th Edition
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Advertising & IMC: Principles and Practice, 10th Edition
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Advertising and IMC Principles and Practice
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Advertising and IMC Principles and Practice
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Advertising & IMC: Principles and Practice, 10th Edition
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Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_417959719
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