E-commerce 2015: Business, Technology, Society - Rilegato

Laudon, Kenneth C.; Traver, Carol Guercio

Rilegato

ISBN 10: 0133507165 ISBN 13: 9780133507164

Casa editrice: Pearson College Div, 2015

Riassunto

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

 

The market-leading text for e-commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

   

Teaching and Learning Experience

This program will provide a better teaching and learning experience—for both instructors and students.

• Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
• Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2015
• ISBN 10: 0133507165
• ISBN 13: 9780133507164
• Rilegatura: Copertina rigida
• Numero di pagine: 803