Business Communication Today - Rilegato

Bovee, Courtland L.; Thill, John V.

Rilegato

ISBN 10: 0134088263 ISBN 13: 9780134088266

Casa editrice: Pearson College Div, 2015

Riassunto

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For courses in Business Communication

This package includes MyBCommLab®

 

The Ever-Changing Mold of Modern Business Communication

 

Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing timeless business skills such as listening, presenting, and writing.

With a strong focus on mobile connectivity, the Thirteenth Edition is a highly integrated text that blends new topics such as social media in business seamlessly with more traditional entrepreneurial concepts. The flexible text is suitable for all readers seeking to master necessary skills for succeeding in the workplace. With a clear, fluid chapter organization that addresses, develops, and reviews major concepts, Business Communication Today instills crucial business skills readers will need to thrive in an office environment.

 

Personalize Learning with MyBCommLab®

MyBCommLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

0134088263 / 9780134088266   Business Communication Today Plus MyBCommLab with Pearson eText -- Access Card Package, 13/e

 

Package consists of:

0133867552 / 9780133867558 Business Communication Today, 13e

0133877663 / 9780133877663 MyBCommLab with Pearson eText -- Access Card

Su questo libro

L'autore:

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors’ commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology. Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Courtland Bovée and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

 

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2015
• ISBN 10: 0134088263
• ISBN 13: 9780134088266
• Rilegatura: Copertina rigida
• Numero di pagine: 624