The Content Strategist's Toolkit: Methods, Guidelines, and Templates for Getting Content Right

Valutazione media 3,96
( su 51 valutazioni fornite da GoodReads )
 
9780134105109: The Content Strategist's Toolkit: Methods, Guidelines, and Templates for Getting Content Right

A simple truth has become apparent at all levels of businesses and organizations: Content is, in fact, everything. Content is a business asset that deserves strategic attention. Today, people who never thought much about content are being asked to tackle it and all its complexities. People want a one-stop handbook for doing content work. And that just doesn't exist today. What's clear from reading reviews of the current books available on content strategy is that customers are frustrated by the lack of detailed information and concrete examples of how to write content and communicate their strategy. People are clamoring for information that goes beyond the theoretical and illustrates practical application. This book will offer exactly that. It will provide an abundance of examples along with concrete suggestions and action plans for how to implement strategies. In the end, readers will be able to * Tell a cohesive story, which translates into conversions * Stop wasting time and money re-writing the same or similar content over and over * Give customers one clear message that's consistent in all mediums * Determine whether their content is boosting their brand and the bottom line * Develop guidelines that let them say no to unnecessary content that's not on-brand * Keep content up-to-date by improving organization and making the task less time-consuming

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Sinossi:

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You'll learn to control your content-and not have it control you.

Recensione:

“Quality content increases value. Poor-quality content destroys value. It’s as simple as that. Meghan’s book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content.”

—Gerry McGovern, CEO, Customer Carewords

“You will thank Meghan for her no-nonsense approach to forming and executing content strategy. If you apply the techniques and tips in this book, you will advance not only your content but also your career.”

—Colleen Jones, CEO of Content Science and author of Clout: The Art + Science of Influential Web Content 

“Ever wondered what to include in your content audit? Struggled to sell your boss on content strategy? This book is for you. Packed with activities, diagrams, and sample documents, The Content Strategy Toolkit is a supremely practical guide you’ll turn to again and again. Best of all, Meghan Casey doesn’t just explain the tools—she helps you figure out which ones you need, when.”

— Sara Wachter-Boettcher, content strategy consultant and author of Content Everywhere 

 “This book is a must read for people who truly value customer experience. Organizations can’t say they have consumer-centric sites without having a firm handle on their content and the tasks their users are trying to complete. The practical advice you’ll gain will help you ensure your site has a solid foundation.”

— Jane Keairns, Assistant Director of Digital Strategy—Corporate Marketing, Principal Financial Group

“Practical, relevant, and realistic: Those are the qualities that describe content strategy, and those are the qualities Meghan Casey brings to every chapter in this book. We’ve long suffered projects that are the stuff of fantasy and lofty castles in the sky. Content strategy puts a foundation under those fantasies so you can communicate consistently, effectively, and sustainably. Arm yourself with this book and gain tools, techniques, and tips to bring to every project.”

— Margot Bloomstein, author of Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project and Principal at Appropriate, Inc.

“The Content Strategy Toolkit is a great resource for helping you to align stakeholders and take control of your content. If you’re a seasoned professional or just getting started, Meghan’s experience guides you through complex, challenging projects. Business goals? Check. User needs? Check. You with a satisfied smile from a job well done? Check.”

— Andrew Crow, Head of Design, Uber

“Ms. Casey has written the essential guide for anyone involved in the creation and care of online content. She provides clear direction and scalable methods, explaining why they are important along the way. And, she’s included tips on how to talk about content strategy in the language of business and budgets. It’s easy-to-read, it’s actionable, and it’s certain to find a spot on every content strategists’ bookshelf.”

— Clinton Forry, Vice President, Content Strategy at Weber Shandwick.

Today businesses are competing for attention with thousands of content providers. And they’re not who your CEO imagines. They’re BuzzFeed, Instagram, Hulu, Bloomberg … and the list goes on. You can bet they have a content strategy. Meghan Casey gives you the inside story on how to build a business case for content strategy, apply cold-eyed analysis to all the content you’ve got lying around, and reshape it into marketing gold.

— Anne Condon, senior marketing professional in the healthcare industry
"Meghan Casey asks me to write this blurb for her book and I was like, 'What book, where? All I see is a ridiculously useful toolset that will help your organization actually create and use your content strategically, and in surprisingly effective ways.'"

— Ann Handley, author,  Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

 

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Meghan Casey, Meghan Casey
ISBN 10: 0134105109 ISBN 13: 9780134105109
Nuovi Quantità: 3
Da
GreatBookPrices
(Columbia, MD, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Codice libro della libreria 22106503-n

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 18,47
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,44
In U.S.A.
Destinazione, tempi e costi

2.

Casey, Meghan
Editore: Pearson P T R (2015)
ISBN 10: 0134105109 ISBN 13: 9780134105109
Nuovi Quantità: > 20
Da
Paperbackshop-US
(Commerce, GA, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Pearson P T R, 2015. PAP. Condizione libro: New. New Book. Shipped from UK within 10 to 14 business days. Established seller since 2000. Codice libro della libreria PJ-9780134105109

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 17,22
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,69
In U.S.A.
Destinazione, tempi e costi

3.

Meghan Casey
Editore: Pearson Education (US), United States (2015)
ISBN 10: 0134105109 ISBN 13: 9780134105109
Nuovi Paperback Quantità: 1
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Pearson Education (US), United States, 2015. Paperback. Condizione libro: New. 226 x 175 mm. Language: English . Brand New Book. In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you ll face. In this practical and relevant guide, you ll learn how to: Identify problems with your content and persuade your bosses it s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You ll learn to control your content-and not have it control you. Codice libro della libreria AAU9780134105109

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 20,94
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

4.

Meghan Casey
Editore: Pearson Education (US), United States (2015)
ISBN 10: 0134105109 ISBN 13: 9780134105109
Nuovi Paperback Quantità: 1
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Pearson Education (US), United States, 2015. Paperback. Condizione libro: New. 226 x 175 mm. Language: English . Brand New Book. In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you ll face. In this practical and relevant guide, you ll learn how to: Identify problems with your content and persuade your bosses it s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You ll learn to control your content-and not have it control you. Codice libro della libreria AAU9780134105109

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 21,00
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Casey, Meghan
Editore: Prentice Hall
ISBN 10: 0134105109 ISBN 13: 9780134105109
Nuovi Quantità: > 20
Da
INDOO
(Avenel, NJ, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Prentice Hall. Condizione libro: New. Brand New. Codice libro della libreria 0134105109

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 19,78
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,24
In U.S.A.
Destinazione, tempi e costi

6.

Meghan Casey
Editore: Pearson Education (US)
ISBN 10: 0134105109 ISBN 13: 9780134105109
Nuovi Paperback Quantità: 2
Da
THE SAINT BOOKSTORE
(Southport, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Pearson Education (US). Paperback. Condizione libro: new. BRAND NEW, The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, Meghan Casey, In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You'll learn to control your content-and not have it control you. Codice libro della libreria B9780134105109

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 16,56
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,86
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

7.

Meghan Casey
Editore: Pearson Education (2015)
ISBN 10: 0134105109 ISBN 13: 9780134105109
Nuovi Quantità: 1
Da
PBShop
(Wood Dale, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Pearson Education, 2015. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780134105109

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 20,21
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,69
In U.S.A.
Destinazione, tempi e costi

8.

Casey, Meghan
Editore: New Riders (2015)
ISBN 10: 0134105109 ISBN 13: 9780134105109
Nuovi Brossura Prima edizione Quantità: 1
Valutazione libreria
[?]

Descrizione libro New Riders, 2015. Condizione libro: New. Num Pages: 288 pages. BIC Classification: UGB. Category: (P) Professional & Vocational. Dimension: 229 x 177 x 18. Weight in Grams: 414. . 2015. 1st Edition. Paperback. . . . . . Codice libro della libreria V9780134105109

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 24,94
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Irlanda a: U.S.A.
Destinazione, tempi e costi

9.

Casey, Meghan
Editore: New Riders
ISBN 10: 0134105109 ISBN 13: 9780134105109
Nuovi PAPERBACK Quantità: 3
Da
Movie Mars
(Indian Trail, NC, U.S.A.)
Valutazione libreria
[?]

Descrizione libro New Riders. PAPERBACK. Condizione libro: New. 0134105109 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 17524659

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 21,34
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,69
In U.S.A.
Destinazione, tempi e costi

10.

Meghan Casey
ISBN 10: 0134105109 ISBN 13: 9780134105109
Nuovi Quantità: 1
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97801341051090000000

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 25,28
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro