European Business Culture

ISBN 10: 0135745594 ISBN 13: 9780135745595

Casa editrice: Prentice Hall, 2000

Riassunto

European Business Culture provides an insight into the social, economic and political perspectives of selected countries in East and West Europe. The text analyses the cultural differences between countries, discusses their origins and assesses the impact they have on the way each conducts business. It compares the emotive and cultural aspects of each country's relationship with the EU, and also explains how these characteristics are perceived by Japan, USA and India. Each chapter is introduced by the Editor, and has been written by a highly qualified author that has extensive knowledge of the country being studied.

Su questo libro

Product Description:

European Business Cultures provides an insight into the social, economic and political perspectives of countries in East and West Europe. The text analyses the cultural differences between countries, discusses their origins and assesses the impact they have on the way each conducts business. Key member states of the EU have been selected for their economic or political importance, or as representative of a region. Each country is examined under a series of themes: historical background; national attitudes toward the EU; national stake in the EU; the implications of ethnic regions; the advantage of EU membership; and the business impact of the EU. Thus the main focus is on cultural differences and cohesion within Europe and how this impinges upon global business relationships. This book is intended for advanced undergraduate or postgraduate students interested in European or international business or international managers seeking to better understand their European partners. *Draws upon cultural patterns and systems rather than relying solely upon the analysis of institutional data. *Study questions enable the students to focus on and think about key issues and debates. *Maps and graphs help trace cultural borders and economic developments. *Each chapter has been written by an expert on that country.

Su questa edizione

• Editore: Prentice Hall
• Data di pubblicazione: 2000
• ISBN 10: 0135745594
• ISBN 13: 9780135745595
• Rilegatura: Libro di testo
• Numero edizione: 1
• Numero di pagine: 238
• Redattore: Crane Robert