This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,73
In U.S.A.
Descrizione libro Paperback. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0136054218
Descrizione libro Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think0136054218
Descrizione libro Paperback. Condizione: new. New. Codice articolo Wizard0136054218
Descrizione libro Mixed media product. Condizione: Brand New. 6th edition. 640 pages. 11.00x8.50x1.00 inches. In Stock. Codice articolo 0136054218