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This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
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Book by Solomon Michael R Marshall Greg W Stuart Elnora W
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Marketing: Real People, Real Choices by Solomon, Michael R.; Marshall, Greg W.
Da: unifachbuch e.K., Köln, NRW, Germania
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Taschenbuch. Condizione: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -For the one semester Principles of Macroeconomics courses at 4-year & 2-year colleges and universities. Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples. The updated edition offers insights into the exciting economic topics that are in the news and affecting all of us today-like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the 'amazing shrinking dollar.' 602 pp. Englisch. Codice articolo INF1000037202
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Marketing: Real People, Real Choices
Editore:
Pearson College Div, 2008
ISBN 10: 0136054218
ISBN 13: 9780136054214
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Paperback
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.95. Codice articolo G0136054218I3N00
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Marketing Real People Real Cho
Da: SecondSale, Montgomery, IL, U.S.A.
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00029108730
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Marketing : Real People, Real Choices
Editore:
Pearson College Div, 2008
ISBN 10: 0136054218
ISBN 13: 9780136054214
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Brossura
Da: eCampus, Lexington, KY, U.S.A.
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Condizione: Very Good. Codice articolo U:9780136054214:ONHAND
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Marketing: Real People, Real Choices
Editore:
Pearson College Div, 2008
ISBN 10: 0136054218
ISBN 13: 9780136054214
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paperback
Da: One Planet Books, Columbia, MO, U.S.A.
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paperback. Condizione: Good. 6th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 000897126U
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Marketing, Real People, Real Choices, 6th
Editore:
Prentice Hall, Upper Saddle River, NJ, 2008
ISBN 10: 0136054218
ISBN 13: 9780136054214
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Softcover
Da: a2zbooks, Burgin, KY, U.S.A.
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Softcover. Condizione: Good. 6th Edition. Light shelf and corner wear, Text appears clean, Binding is in good sturdy condition. 602 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136054218. ISBN/EAN: 9780136054214. Pictures of this item not already displayed here available upon request. Inventory No: 1561014547. Codice articolo 1561014547
Quantità: 1 disponibili
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Marketing, Real People, Real Choices, 6th
Editore:
Prentice Hall, Upper Saddle River, NJ, 2008
ISBN 10: 0136054218
ISBN 13: 9780136054214
Antico o usato
Softcover
Da: a2zbooks, Burgin, KY, U.S.A.
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Softcover. Condizione: Good. 6th Edition. Light shelf and corner wear, Black Tape on the cover, Text appears clean, Binding is in good sturdy condition. 602 pages. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136054218. ISBN/EAN: 9780136054214. Pictures of this item not already displayed here available upon request. Inventory No: 1561014506. Codice articolo 1561014506
Quantità: 4 disponibili
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Marketing: Real People, Real Choices
Editore:
Pearson College Div, 2008
ISBN 10: 0136054218
ISBN 13: 9780136054214
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paperback
Da: Textbooks_Source, Columbia, MO, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good. 6th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 000897126U
Quantità: 3 disponibili
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Marketing: Real People, Real Choices
Editore:
Pearson / Prentice Hall, USA, 2009
ISBN 10: 0136054218
ISBN 13: 9780136054214
Antico o usato
Softcover
Da: a2zbooks, Burgin, KY, U.S.A.
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Softcover. Condizione: Good. Condizione sovraccoperta: No Dust Jacket. Sixth Edition. Used good condition. Text containsmultiplemarkings. Cover has slight curl. Stickers to front cover. Binding is tight. 602 pages. Multiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0136054218. ISBN/EAN: 9780136054214. Pictures of this item not already displayed here available upon request. Inventory No: 1561019876. Codice articolo 1561019876
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Marketing: Real People, Real Choices: United States Edition
Da: Revaluation Books, Exeter, Regno Unito
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Mixed media product. Condizione: Brand New. 6th edition. 640 pages. 11.00x8.50x1.00 inches. In Stock. Codice articolo 0136054218
Quantità: 1 disponibili